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John Stopper
John Stopper
John Stopper

40 years growing tech companies. Creator of The Compass. Writes about Sales Strategy.

Sales Strategy: Selling to the Manager

Aug 19, 2026

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9 min read

Sales Strategy: Selling to the Manager

Budget is not authority. Approval is not consensus.

John Stopper
John Stopper
Enterprise Class AI

Aug 11, 2026

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7 min read

Enterprise Class AI

An AI systems architecture for trust, performance, and ROI

John Stopper
John Stopper
Sales Strategy: Bridging To The User

Aug 4, 2026

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6 min read

Sales Strategy: Bridging To The User

Supporting the User Without Surrendering the Opportunity

John Stopper
John Stopper
Bridging Strategy

Jul 30, 2026

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8 min read

Bridging Strategy

A Simple Strategy for Creating Power in a Sale

John Stopper
John Stopper
Ukraine and the New Rules of Sales Strategy

Jul 22, 2026

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6 min read

Ukraine and the New Rules of Sales Strategy

Why AI-Enabled Sales Tactics Will Not Generate Revenue Growth

John Stopper
John Stopper
Who Can Say No!

Jul 8, 2026

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4 min read

Who Can Say No!

A sale does not close because people see value. It closes because value passes through the Buyer's Powerbase.

John Stopper
John Stopper
Why AI Won't Replace Sales Professionals

Jul 6, 2026

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8 min read

Why AI Won't Replace Sales Professionals

AI is replacing the parts of sales that are not the real job to be done.

John Stopper
John Stopper
Most Sellers Stop With the Buyer

Jun 30, 2026

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7 min read

Most Sellers Stop With the Buyer

Customer Experience - Compass Value Stack, Level 5 of 7

John Stopper
John Stopper
Strategic Growth: Become the Growth Partner

Jun 23, 2026

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4 min read

Strategic Growth: Become the Growth Partner

Level 4 of the Value Stack: Close the agreement. Build the position. Create the path to what comes next.

John Stopper
John Stopper
Mitigate Risk, Close Business

Jun 17, 2026

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4 min read

Mitigate Risk, Close Business

THE COMPASS · VALUE STRATEGY SERIES · ISSUE 3

John Stopper
John Stopper
The Unprotected Deal

Jun 15, 2026

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3 min read

The Unprotected Deal

Move One Level Up the Value Stack. Start Protecting Your Business

John Stopper
John Stopper
Someone Stole Your Money

Jun 4, 2026

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4 min read

Someone Stole Your Money

The Compass - Why Budgeted Deals Slip

John Stopper
John Stopper

Sales Strategy

Your Key Deals Are at Risk

Jun 1, 2026

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4 min read

Your Key Deals Are at Risk

You Just Don't Know It Yet.

John Stopper
John Stopper
What is Sales Strategy?

May 26, 2026

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2 min read

What is Sales Strategy?

Why strategy, not tactics, determines who makes their number

John Stopper
John Stopper

John Stopper

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